ATA Annual Meeting

Tampa, FL, USA

I have attended another meeting of the American Telemedicine Association. It is the biggest show in telehealth in the world. The prevailing feeling is that spectacular opportunities for telehealth in the USA are to come. Also, Patient-Centered Medical Home was introduced as a concept for better outcomes and continuity of care. Philips is the front-runner here, no doubt about it.

ATA Annual Meeting - Copyright Grustam © 2011
ATA PRESIDENT DALE ALVERSON PRESENTING AWARDS

The show started on 30th April with the Army Telemedicine Partnership meeting, ATA Board of directors meeting, and full-day certificate courses. I participated in the event from the 1st May at the half-day certificate course on "Patient-Centered Medical Home: New Model for Primary Care and e-Health". 

The three-hour course consisted of five presentations dealing with evolution, certification, implementation, and assessment of PCMH. It addressed the end-of-life care and ACOs. As much as these topics are essential in the contemporary restructuring of the US healthcare system, the course felt flat. It was more a bundle of case studies than a true learning experience. Still, the presentation on "Building the Medical Home Model from Carilion Clinic, Roanoke, VA showed how good execution and business plan led to improved outcomes for a long term care. The presentation on the End-of-Life Care, on Advance Directives (the transfer of rights to another person, to act on your behalf if you are in a dire situation and your life is at stake), seemed not well aligned with the overall aim of the course. Was this course worth 165$? Not really, as what was to follow at ATA completely overshadowed it.

Officially ATA 2011 was started by the Opening Plenary, where president Dale Alverson, MD, and Vice President, A. Stewart Ferguson, Ph.D., awarded individuals and institutions that have contributed the most to telemedicine in the last year. Dena Puskin, ScD, was one of the awardees. In the authority of Senior Advisor on Health Information Technology and Telehealth Policy at Health Resources and Services Administration, she created the first telehealth grant program in the late 1980s. Her effort ultimately led to the formation of the Office for the Advancement of Telehealth (OAT).


ATA Annual Meeting - Copyright Grustam © 2011
PHILIPS BOOTH AT ATA 2011

I was a part of the Philips team at ATA 2011. The pre-fair meeting was organized at the booth (one of the biggest at the expo) to familiarize me with the staff and technologies presented. The state of the art of telehealth was pretty much on Philips' booth (especially considering VISICU). 

In a nutshell, ATA 2011 was a spectacular meeting, overwhelming at times but the best meeting for professionals in the telehealth industry. Makes me a proud member. I will look closely for future meetings and conferences under the ATA umbrella. That said, the ATA also organizes the Fall Forum 2010 in Anchorage, AL that is undoubtedly worth visiting.


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